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innovación archivos - CUBICSTAR SC https://cubicstar.com.mx/tag/innovacion/ Accesibilidad digital Desarrollo web accesible Consultoría de accesibilidad a empresas inclusión Herramientas accesibles, Pdf Word Power point y Correos accesibles Wed, 20 Mar 2024 02:26:17 +0000 es hourly 1 https://wordpress.org/?v=6.8.12 https://cubicstar.com.mx/wp-content/uploads/2024/11/cropped-favicon-32x32.png innovación archivos - CUBICSTAR SC https://cubicstar.com.mx/tag/innovacion/ 32 32 Conocimiento, talento e innovación: creadores de valor https://cubicstar.com.mx/conocimiento-talento-e-innovacion-creadores-de-valor/ Wed, 20 Mar 2024 02:26:17 +0000 https://cubicstar.com.mx/?p=524 Deprecated: Using null as an array offset is deprecated, use an empty string instead in /home/cubicespa/public_html/wp-includes/class-wp-block-type-registry.php on line 168

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En una economía del conocimiento, el talento y la innovación son creadores de valor y ventaja competitiva.​ Las empresas, para ser competitivas, deben aspirar a consolidar una oferta única o distintiva de productos y servicios donde el costo refleje las características innovadoras que los diferencían de la competencia y, para ello, requieren tanto de productividad como de innovación continua. ​ La […]

La entrada Conocimiento, talento e innovación: creadores de valor se publicó primero en CUBICSTAR SC.

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En una economía del conocimiento, el talento y la innovación son creadores de valor y ventaja competitiva.​

Las empresas, para ser competitivas, deben aspirar a consolidar una oferta única o distintiva de productos y servicios donde el costo refleje las características innovadoras que los diferencían de la competencia y, para ello, requieren tanto de productividad como de innovación continua. ​

La falta de habilidades y recursos para la investigación, el desarrollo y la innovación en las organizaciones así como procesos poco efectivos para la toma de decisiones, limitan su competitividad y ponen en riesgo su permanencia en el mercado. ​

En CubicStar entendemos que, hoy en día, la competitividad no se traduce en un menor costo, sino en una mayor creatividad que permita aprovechar los recursos y las oportunidades que surgen en las economías emergentes cuyos mercados dinámicos buscan productos y servicios innovadores.​

La entrada Conocimiento, talento e innovación: creadores de valor se publicó primero en CUBICSTAR SC.

]]> Innovación para todos https://cubicstar.com.mx/innovacion-para-todos/ Wed, 20 Mar 2024 02:26:17 +0000 https://cubicstar.com.mx/?p=986 La verdadera innovación debe ofrecer simplicidad, calidad, accesibilidad, valor agregado, escalabilidad y replicabilidad.
Alcanzar soluciones con estas características no es un proceso sencillo. Sin embargo, siguiendo los pasos adecuados es perfectamente alcanzable para cualquier organización.
En esta entrada encontrarás información esencial para poner la innovación al alcance de todos y fomentar la cultura de la innovación en tu organización.

La entrada Innovación para todos se publicó primero en CUBICSTAR SC.

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Innovación para principiantes, innovación para todos. Por una cultura de la innovación


Innovar por aquí, innovar por allá… y tú, ¿sabes qué es innovar? Innovar es una palabra cada vez más utilizada en las conversaciones organizacionales, comerciales, de mercado, académicas… en todos lados, y estoy segura de que ya te habrás dado cuenta de ello. En este contexto es fácil asumir que todos entendemos lo mismo por innovación… pero ¿te has preguntado en algún momento qué significa innovar? De acuerdo con la teoría de la innovación disruptiva de Clayton Christensen, la innovación ocurre cuando se generan nuevas maneras de proveer un producto o servicio más simple, a un mercado más amplio de personas a un precio mucho más accesible. En otras palabras, la verdadera innovación debe ofrecer: • SIMPLICIDAD: con una usabilidad más efectiva para el logro de las ventajas que ofrece. • CALIDAD: un mejor producto, servicio o experiencia. • ACCESIBILIDAD: a un menor costo. • VALOR AGREGADO: tener un diferenciador claro que haga que los clientes quieran pagar por ello. • ESCALABILIDAD: que se refiere a la posibilidad real de incrementar la eficiencia del producto/servicio a medida que se suman clientes, reduciendo así el costo por beneficiario; en otras palabras se refiere a que a mayor cantidad de usuarios o clientes, el costo por usuario es menor. • REPLICABILIDAD: es la habilidad del producto/servicio de poderse implementar en contextos diversos; a mayor capacidad de replicarse, mayor facilidad para retomar el mismo modelo y aplicarlo con otros clientes y otras problemáticas. Alcanzar soluciones con estas características no es un proceso sencillo. Sin embargo, siguiendo los pasos adecuados es perfectamente alcanzable para cualquier organización. En este sentido y como punto de partida, es importante tener en cuenta los siguientes puntos: 1. La innovación no es un esfuerzo individual, es una construcción colaborativa, es decir, es trabajo en equipo. 2. Una buena idea no es suficiente para innovar, la innovación requiere sistematización, tiempo, esfuerzo y disciplina. 3. La innovación no puede surgir de la moda, debe sustentarse en datos sólidos y ser guiada por la creatividad y la búsqueda clara de valor agregado. Pero, lo más importante: con una mente abierta y curiosa, buscando información constante, aprendiendo de los demás y comunicándonos adecuadamente, todos y cada uno de nosotros podemos tomar parte en los esfuerzos de innovación.

La entrada Innovación para todos se publicó primero en CUBICSTAR SC.

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